NANAK NAAM ENTERPRISES PRIVATE LIMITED

In their own words

Nanak Naam Enterprises Private Ltd., (COI no. U56100UP2025PTC233798) under the brand OjaFertility, is India's first AI-powered, end-to-end digital fertility platform that connects couples, doctors, IVF centres & coaches into a single digital ecosystem. It aims to create a guided, compassionate and accelerated path to parenthood for the 25+ million couples currently trapped in an unstructured, stigma-ridden fertility journey. India's infertility crisis is vast and underserved, with 1 in 6 couples now experiencing infertility. Millions of couples are seeking treatment, yet barely 300,000 IVF cycles are completed each year. This primary barrier is not only due to the cost of treatment or the absence of clinics. It is the absence of a guided, intelligent, and continuous digital layer that meets couples where they are. OjaFertility solves this through a three-layer proprietary digital infrastructure: 1) Structured Entry and Diagnosis Layer (AI-based fertility assessments, at-home diagnostics, male and female fertility screening) 2) Guided Care and Decision Layer (India's first dedicated digital male fertility pathway, Human fertility concierge, certified coaches, IVF clinic discovery) 3) Monitoring and Intelligence Layer (treatment tracking, digital medical records, AI-driven clinical dashboards). OjaFertility does not compete with IVF clinics. It prepares, accelerates, and feeds them better prepared patients. Research and studies show that digital interventions reduce the discovery-to-treatment timeline by up to 50%, and digital adherence tools and guidance re-engage 30–50% of patients who drop out after failed cycles. India's IVF market will grow 5X this decade to USD 5 billion by 2034 (India IVF services market to reach USD 5.03 billion - Medical Buyer) . This opens a huge opportunity to pioneer a digital ecosystem that owns the full fertility journey. OjaFertility is built to be that platform, the operating system powering India's path to parenthood.

Written by the company on its public Startup India profile. Not verified by us.