NARAYANPET AARUNYA HANDLOOM HANDICRAFTS & ORGANICS PRODUCER COMPANY LIMITED

In their own words

Aarunya is a brand that is motivated to provide comfort to all its customers as well as the artisans who actually make Aarunya a brand. Aarunya provides ethnic clothing specifically designed by the native artisans of Narayanpet, Telangana, India. The motive to start Aarunya was not to become just another ethnic clothing brand. But something that does not only preserve the traditional Indian clothing but also helps the village craftsmen, and artisans to have a fulfilled livelihood. In an era, where everything is so digitised and quick. Artisans here in Aarunya curate the clothes with their own hands with traditional. The whole sole motive is to provide employment and better life to the local artisans. Traditional Indian clothing has its own unique charm. And letting the new generation understand this is very important. It's more like the heritage, which if not preserved, would be lost. Aaruyna by Smt. Hari Chandana, IAS is one such initiative to preserve the heritage and along with it uplift the overall condition of the people of Narayanpet. This one-of-a-kind initiative has changed the lives of multiple men and women by providing their skills with a place to bloom. A mere initiative to uplift the local people of Narayanpet has encouraged so many people to learn and earn simultaneously. Our services: Aarunya’s one main service is to produce high-quality hand-loomed sarees. The cotton is being farmed, weaved and then loomed all by the native artisans only. The Narayanpet saree is so delicately produced with all the steps done by the locals of narayanpet only. Our mission: Aarunya emerged in the pandemic solely to empower the people of Narayanpet village, and the sole mission of Aarunya is to scale up the quality and quality of ethnic wear in order to upscale the lifestyle of all the local artisans of narayanpet.

Written by the company on its public Startup India profile. Not verified by us.

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