Nexten Brands Private Limited

In their own words

With increased penetration of internet, smartphones, awareness, exposure to international market, and higher disposable income, E commerce has been one of the fastest growing retail channels. Riding on this wave, a lot of consumer friendly brands across all product categories providing innovative and differentiated products are launching every day. These brands sell primarily through e commerce, on platforms like Amazon, Flipkart, Nykaa, Jiomart, etc and also through their own direct to consumer websites. These Brands are loved by consumers for the differentiated and un conventional products they are providing, these brands are also loved by consumers for their differentiated packaging, differentiated values like natural, Organic eco friendly, sustainable, plastic neutral, etc. While some new age brands have been able to get a lot of attention from the consumers, but a large number of such new age brands have not been able to cut the clutter because of increased competition, increased cost of marketing, lower scale of operations, lack of proper team and many other challenges. Because of the lack of resources like capital, understanding of e-commerce, marketing, brand building, content, communication, packaging and other key resources needed, 90% of these new age brands fail in their initial days despite having a product which could have immense potential. We did a thorough analysis of why most of these brands fails and identified key gaps like lack of proper market research, poor product market fit, less focus on brand building, poor quality of website, lack of customer first approach, lack of proper team, lack of proper fulfilment network among many others

Written by the company on its public Startup India profile. Not verified by us.