NOVADO INNOVATIONS PRIVATE LIMITED

In their own words

Novado is pioneering the future of digital visibility through Generative Engine Optimisation (GEO), the practice of Analysing, creating and optimising content so that it appears in AI-generated answers on platforms like Google AI Overviews, ChatGPT, Perplexity, and Claude. As queries become longer and AI-native search fragments across platforms, traditional SEO strategies are becoming insufficient. We're building the infrastructure that enables businesses to dominate visibility where modern consumers are actually searching: in “conversations with AI”. The Problem We're Solving The digital discovery landscape is undergoing a fundamental transformation. Generative engines/LLMs provide direct, summarised answers rather than lists of external links, creating what we call the "AI Dark Funnel", a space where CMOs and marketing leaders have zero visibility into whether AI systems recommend their brand or their competitors. By 2026, traditional search engine volume is projected to decline by 25% due to AI chatbots and virtual agents, yet most businesses remain blind to their AI search presence. Our Innovation Novado has developed the first comprehensive B2B platform, Cogni, that quantifies and optimises Brand Authority across Large Language Models (LLMs). * Universal AI Visibility Tracking: Real-time monitoring of brand mentions and sentiment across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. * Visibility Score Analytics * RAG Optimisation Intelligence * Actionable GEO Strategies Our Mission We're on a mission to ensure that businesses remain visible and competitive as search behaviour fundamentally shifts from traditional engines to AI-powered platforms. In a world where AI is the front door to commerce and discovery, the question for marketers is: Will the model remember you? Novado’s Cogni exists to make certain the answer is yes.

Written by the company on its public Startup India profile. Not verified by us.