NUROLITE INNOVATION PRIVATE LIMITED

In their own words

Our company ‘Nurolite Innovation Private Limited’ has been started with a vision of developing and commercializing quality innovative products. Initially starting with fruit smoothies under the registered brand / trademark name ‘STRAW’ with a focus on key regions. Based on consumer – centric ideas, we evolve our values of products by utilising our knowledge and technology which we have accumulated over past many years from our own lab research and work experience from beverage industry. ‘STRAW’ smoothies offer 100% fruits benefits without compromise of natural quality and taste. Straw smoothies comes with the approved shelf life (From; Interstellar Testing Center (ITC Labs), Panchkula (H.R.) - NABL accredited lab) of 6 months without cold chain requirement. Straw smoothies’ uniqueness are; No added preservative, No added color, No added flavor, No added sugar, No added water and Lactose free. It just contains 100% fruits and Goodness of added Almond milk with a pinch of real honey. All these uniqueness makes ‘STRAW’ a Simply Super Drink which can be consumed anytime as a healthy short meal or healthy drink. Initially ‘STRAW’ smoothies will be launch in market with variants like Alphonso mango, Guava, Kiwi & Apple etc. Apart from its commercial values in Indian and global markets, this product can be best utilised for Indian Military food supplies (for their operational readiness), Mid-Day meals program (for better nutrition for children) and many more.

Written by the company on its public Startup India profile. Not verified by us.