Orive Organics (Opc) Private Limited

In their own words

Orive Organics is a Gurgaon based, ISO certified company that is in the business of providing natural and healthy skincare solutions in India. The key reason behind O’rives existence is the initial lack of transparent and clean skincare in India. Our founder Nidhi Govil was taken aback by the presence of harmful chemicals in the fine print of her baby’s skincare bottles. She was also tired of countless dermatologist visits for her extremely sensitive skin and its issues. Reflecting on these challenges, she set out on a mission to make skincare natural, effective and transparent. Being a business consultant for a decade and had worked in leadership position of top MNCs, designing solutions came naturally to her. She studied the elements of Ayurveda and cosmetology and created products that worked like a charm for her, and people started following. Nidhi registered Orive as a pvt ltd company in 2021. The company currently sells more than 20 products in the category of face, hair and body in different sizes. The products are sold PAN India via company’s website and other ecommerce platforms. Orive has a small but loyal customer base that is growing at a fast pace. The word-of-mouth marketing has been the key marketing channel so far and company is looking at actively involving other marketing mediums to grow brand awareness. The company aims to build a strong brand presence in north India by end of 2023 and PAN India by 2025. Orive has strong differentiating value from the other players in the market as it does reverse designing of its products. Which means that any new product is created only based on customer/user demand, the solution is created based on user problem and skin type, the prototype is share with the key customer and similar user group and is launched in the marked only after being approved by the user group. Every Orive formulation is designed in-house and is thus able to maintain its uniqueness. Orive is a zero-plastic brand. No plastic is used in the ingredients (GMOs and plastic beads), packing the products (containers) or during distribution (plastic wraps). All the ingredients used are of finest quality and products are free from any harmful chemicals.

Written by the company on its public Startup India profile. Not verified by us.

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