ORNAMART E-COMMERCE MARKETPLACE PRIVATE LIMITED

In their own words

Ornamart is a specialised e‑commerce marketplace for women’s fashion jewellery that helps small and mid‑sized sellers move from informal social‑media selling to a structured, trusted online business. Today many women buy jewellery from live streams and posts on platforms like Instagram and YouTube, where product discovery, payment, and delivery all happen manually through screenshots and chat messages. This leads to frequent confusion about product availability, errors in order capture, and very limited ability for sellers to scale beyond their personal follower base. Ornamart converts this unorganised social‑media commerce into a formal, catalogue‑driven marketplace. Each seller gets a dedicated online store inside Ornamart, where they can list their fashion jewellery products with clear photos, descriptions, pricing, and stock status. Women customers can discover multiple sellers in one place, browse complete catalogues instead of screenshots, and place orders through a standardised checkout flow. Payments are collected securely on the platform and later settled to the respective GST‑registered sellers after successful delivery. The startup focuses initially on sellers who are already selling fashion jewellery on social media and have GST registration, giving them an immediate upgrade from chat‑based selling to a full e‑commerce storefront without needing to build their own website or app. Ornamart manages the end‑to‑end order lifecycle, from order capture and status tracking to coordinating shipping through logistics partners, so that sellers can concentrate on merchandising and customer engagement. By bringing many niche fashion jewellery sellers onto a single marketplace, Ornamart improves customer choice, increases transparency on pricing and policies, and creates a scalable model for employment and income generation across thousands of micro‑entrepreneurs and small businesses. Over time, the platform can support advanced discovery, cross‑seller promotions,

Written by the company on its public Startup India profile. Not verified by us.