OUTLLYR TECHNOLOGIES PRIVATE LIMITED

In their own words

Outllyr is an AI-native consumer intelligence platform that converts unstructured digital signals - social media, search behaviour, e-commerce reviews, forums, and news - into structured, decision-ready intelligence for consumer-facing brands. It replaces traditional survey-based research, which relies on small samples, takes months, costs significantly more, and suffers from the well-documented gap between stated intent and actual behaviour. The core technical innovation is a proprietary market-dynamic inference model: a structured taxonomy of consumer signals organised under five market forces. Every insight traces back to specific signals, with full provenance to the original source, timestamp, platform, and demographic inference - providing audit-grade data lineage no existing tool offers. Outllyr also introduces a proprietary methodology. Rather than testing only the hypotheses a client already suspects, the system generates possible answers to a business question and independently evidences each against real-world signals. Confidence emerges from the volume, diversity, and quality of signals tagged to each hypothesis. Signals shared across hypotheses reveal causal relationships and structurally eliminate the confirmation bias embedded in conventional research. The end-to-end pipeline - problem intake, autonomous data discovery, cross-platform signal extraction, AI-driven inference, and verdict synthesis - is orchestrated by specialised AI agents, delivering findings in approximately 72 hours at roughly one-tenth the cost of traditional research. The architecture is cloud-deployed and horizontally scalable to thousands of concurrent studies. Outllyr serves CMOs, consumer insights teams, product leaders, and founders at consumer-facing brands globally, directly displacing spend on traditional research firms, social listening tools, and consulting-led engagements.

Written by the company on its public Startup India profile. Not verified by us.