PAUL BROOX CLOTHING (OPC) PRIVATE LIMITED
Sectors as filed: Apparel & Accessories
The website is as filed on the register. We have not checked that it resolves.
Six things we look for on every record: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. Not held here: Funding signal.
What this record amounts to
PAUL BROOX CLOTHING (OPC) PRIVATE LIMITED is a Startup India record we can place no finer than Rohtak district, which holds 490 records in this snapshot. It is filed under Textiles & Apparel, which 8,762 records carry nationally. It carries no funding signal of any class, which is true of 447 of the 490 records in Rohtak.
Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.
In their own words
RICH CARTER: Democratizing Performance Wear on Kachchewala.com RICH CARTER, a brand under Paul Broox Clothing (OPC) Private Limited, is aggressively entering the men's intimate wear segment with a mission to disrupt the market using health-focused technical innovation. Operating entirely through its Direct-to-Consumer (D2C) platform, Kachchewala.com, the startup has carved out an "Affordable Premium" position, targeting modern Indian males (18-45) who are actively seeking upgrades in their grooming and health routines but are price-conscious. The core of the RICH CARTER value proposition is its 100% Rash-Free Technology. This unique selling proposition (USP) immediately shifts the product from being a common commodity to a necessary health solution, directly addressing common pain points like chafing, dampness, and skin irritation caused by traditional innerwear. This focus on performance and well-being sets it apart from brands that compete solely on fashion or low cost. To successfully convert this niche value proposition into sales, the online marketing strategy relies heavily on customer education and trust-building: 1. Content and Education: The brand utilizes platforms like Instagram Reels and short videos for "Problem-Solution" content marketing. This digital approach validates the widespread discomfort caused by poor innerwear and positions RICH CARTER's technology as the essential, life-improving fix. 2. Precision Performance Advertising: Paid advertising focuses on high-intent search terms such as "anti-chafing underwear" and "moisture-wicking trunks," targeting customers who are already searching for premium features. The affordable price point is then leveraged in the ad copy to secure conversion against higher-priced competitors. 3. Trust and Social Proof: Recognizing that innerwear quality is experiential, the brand prioritizes aggressive collection of customer reviews and testimonials. Furthermore, strategic collaborations with micro-influencers
Written by the company on its public Startup India profile. Not verified by us.
What the record says
- DPIIT recognition number
- DIPP229664
- CIN
- U47711HR2024OPC124999
- Registered on Startup India
- 2025
- Self-declared stage
- Scaling
- Industry
- Textiles & Apparel
- District
- Rohtak
- State
- Haryana
Where this is
District
Rohtak
Haryana
Startup India records the district. We do not have a street address for this company, and we will not invent one.
No point is drawn, because we do not have one.
Geocode confidence: medium
The neighbourhood
This record carries no locality line, so the district is the finest ring we can place it in.
What we do not know
- no incorporation date
- no funding signal of any kind
- no address beyond the district
We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A record existing here means a record exists, not that a business is trading.
Is this your company?
Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.
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Keep looking
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