PI HONI LIFESTYLES LLP

In their own words

SoBa(Project name) is a sustainable personal care startup focused on developing innovative solid-format alternatives to conventional liquid-based products such as shampoo and conditioner. The company aims to reduce plastic waste, improve portability, and create environmentally responsible consumer products designed for modern lifestyles. Traditional personal care products are heavily dependent on plastic packaging and water-intensive liquid formulations, which contribute significantly to environmental waste, higher logistics costs, and consumer inconvenience. SoBa addresses these challenges through concentrated solid-format products that are compact, travel-friendly, longer-lasting, and designed to minimize packaging waste. The startup is focused on innovation in: * sustainable product formulations * durable solid-format technology * low-waste packaging systems * travel-oriented product design * environmentally conscious manufacturing practices SoBa’s products are designed to: * reduce single-use plastic consumption * reduce transportation and storage inefficiencies * minimize leakage and product wastage * promote sustainable consumer behavior The startup plans to expand beyond shampoo and conditioner into a broader ecosystem of solid-format personal care and household products, including body care, skincare, and travel essentials. SoBa aims to build a scalable Indian consumer brand that combines sustainability, innovation, and convenience while contributing toward environmentally responsible consumption patterns.

Written by the company on its public Startup India profile. Not verified by us.