PLAEUP PRIVATE LIMITED

In their own words

PLAEUP PRIVATE LIMITED “Enable Every Indian Child to Discover the Joy of Play” SUMMARY Offering accessible world class school footwear for the Indian child to enable Play. Built in partnership with India’s leading footwear manufacturer, top sports curriculum provider and school distributors. WHAT WE BELIEVE TO BE TRUE • Physical activity improves the physical, emotional and cognitive health of children. • A physically active child becomes a physically active adult. • Every child will play if play is learned, play is accessible and play is fun. • India has a serious public health issue due to lack of activity and bad diet OUR OBSERVATIONS Problem Most of the 350 million children in India don’t have the right school footwear and don’t receive the right encouragement to play at school. School footwear, the most used product by any Indian child is a peripheral business for all companies Solution Design and create high performance school footwear for the Indian child, at an accessible price, that can be used to help make play possible OUR VALUE PROPOSITION Product: footwear designed with the science of comfort, health, and performance for the Indian child. Play: replacement of product if destroyed through play during the school year, partner with schools, parents and children to teach and coach the power of play. Price: priced for access Assurance: replacement of product if destroyed through play during the school year. WHAT OUR CUSTOMERS PERCEIVE School: Partner with schools to educate and engage community on value of physical activity on child cognitive, emotional and physical development. Parent: Offer a modern, accessible, performance school shoe designed for the Indian child, with the promise of replacement if destroyed through the school year. Child: Bring accessibility to play to kids through sport coaches and trainers across all disciplines. OUR PRODUCT Modern design, durable, engineered to the anatomy, fit for the dimensions of the Indian child. Designed for manufacturing. PLAY PROGRAM DEFINED PE TEACHER ORIENTATION : • 2 exclusive training camps /sessions for teachers to inspire students • Training on how to engage students in fun & interesting ways • Global sports curriculum to offer the best techniques IN-SCHOOL COACHING • Certified specialist coaches to train students • Integrate into school calendar over 12 week period • Help avoid injuries through proper methods of play PLAY DATE • Get students, parents and teachers to play together • Strengthen bond and empathy for all stakeholders • Brings social skills to the fore in students

Written by the company on its public Startup India profile. Not verified by us.