PRIMITVE LIFESTYLE PRIVATE LIMITED
Delhi, Delhi
In their own words
Primitve Lifestyle Pvt. Ltd. is an India-first personal care company redefining everyday routines through waterless concentration technology. Our flagship brand, WorthVial, introduces 3× concentrated, low-water shampoo and conditioner in compact aluminum tubes—engineered to deliver the performance of 350–400ml conventional liquids in just 150ml. Conventional personal care products contain 70–80% water, leading to diluted efficacy, excess plastic waste, and unnecessary transport emissions. We reduce water content to 10–12%, using functional actives like plant proteins, humectants, and vitamins to deliver high-performance formulas without fillers. Our innovation framework combines: • Waterless formulation systems • Routine-first architecture (Cleanse–Condition–Treat) • Sustainable aluminum packaging • Transparent ingredient communication Positioned in India’s ₹600–800 mass-premium segment, we bridge the gap between sulfate-heavy mass brands and inaccessible luxury imports. Our concentrated format lowers cost-per-wash by 40–50%, reduces logistics weight by 60–70%, and cuts water usage per unit by up to 80%. Primitve Lifestyle is building a scalable platform for concentrated personal care across hair, skin, and body—designed for modern Indian consumers seeking efficacy, transparency, and sustainability without premium price gatekeeping.
Written by the company on its public Startup India profile. Not verified by us.
What the record says
- DPIIT recognition number
- DIPP244228
- CIN
- U47990DL2026PTC462524
- Registered on Startup India
- 2026
- Self-declared stage
- Prototype
Where this is
District
Delhi
Delhi
Startup India records the district. We do not have a street address for this company, and we will not invent one.
No point is drawn, because we do not have one.
Geocode confidence: medium
What we do not know
- no website on file
- no incorporation date
- no funding signal of any kind
- no address beyond the district
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