PSDM BRAND PRIVATE LIMITED

In their own words

PSDM Brand Private Limited, headquartered in Ludhiana, is a next-generation garment manufacturing and retail company operating under its flagship brand ZEALTH. Founded by Mr. Yashul Chopra and Mr. Pankaj Chopra, the company is on a mission to bring a revolution in the apparel industry by combining fashion with functionality. Unlike conventional clothing labels, ZEALTH focuses on creating performance-driven garments that go beyond style to deliver comfort, durability, and innovation. By harnessing advanced fabric technologies, ZEALTH is pioneering a new category of functional fashion in India and positioning itself for global markets. At ZEALTH, innovation is not an add-on — it is the foundation. The brand uses 100% premium cotton and enhances it through proprietary treatments to create garments with the following features: # Anti-Bacterial & Odour-Resistant: Prevents bacterial growth, ensuring freshness throughout the day and reducing frequent washing needs. # Anti-Stain & Water-Repellent: Protects against everyday spills and stains, keeping garments clean and stylish for longer. # Breathable yet Functional: Retains the natural comfort of cotton while adding advanced performance qualities. # Multi-Utility Wear: Designed for versatility, ZEALTH clothes can be worn during travel, sports, leisure, or as modern streetwear. This powerful mix of science and style makes ZEALTH stand out as a pioneer in the Indian apparel space, where functional clothing is still in its infancy. The ZEALTH Promise ZEALTH garments are designed with a dual commitment: # Fashion with Purpose: Perfect fits, bold aesthetics, and bespoke designs infused with high performance. # Sustainability with Functionality: Reduced need for frequent washing saves both water and energy, aligning with eco-conscious lifestyles. Every product embodies the idea of “dynamic clothing” — adaptable, stylish, and built for the modern consumer. ZEALTH is more than just a clothing brand — it is a lifestyle innovation.

Written by the company on its public Startup India profile. Not verified by us.