MAVRIST TECH PRIVATE LIMITED

In their own words

rarelm is India's first AI-verified human social platform built on a foundational innovation: every account is authenticated through biometric face verification, making it structurally impossible to create bots, fake profiles, or inauthentic audiences.The problem is massive and accelerating. India lost over Rs 22,495 crore to cybercrime in 2025 alone — a 24% spike over the previous year — with deepfake incidents growing 900% year-over-year. 82.6% of phishing campaigns in 2024 used AI-generated content, and deepfake scams alone could cost India ~₹70,000 crore in 2025. Globally, 51% of internet traffic in 2024 was non-human (Imperva 2025), and Meta removed 1.4 billion fake accounts in Q4 2024 alone. Beyond direct financial fraud, fake engagement and follower farming are quietly corrupting how an entire generation measures success and self-worth. Fraud-related losses in the influencer economy are estimated to consume 12.4% of total industry spend - $4.8 billion in misallocated budget annually built on purchased followers and inflated engagement metrics that misrepresent real reach and credibility. Among Indian youth specifically, this creates a toxic feedback loop: validation, opportunity, and even self-image become tied to numbers that are often fabricated, not earned. Younger users are also among the most exposed to fake celebrity-driven scams and deepfake deception, with 53-62% of 18-44 year-olds admitting to clicking on fake celebrity ads showing how deeply manipulated digital signals have embedded themselves into youth behavior. This isn't just a fraud problem it's setting a fundamentally broken narrative for young people about what's real, what's earned, and what success looks like online. Existing platforms have no structural solution; moderation is reactive, not preventive. rarelm solves this at the architecture level.Built on five proprietary innovations -- Face Authentication, PageStock (world's first social page stock market where creators tokenize their page as tradeable equity), Original Tag (AI-verified content authenticity badge), REM (in-platform encrypted currency), and QAC (Quick Anonymous Confession with verified anonymity) — rarelm creates an entirely new category: a Verified Human Social Platform.The business model spans six revenue streams: PageStock transaction fees, REM currency margins, QAC professional session commissions, verified profile subscriptions, brand access to Verified Human Audiences, and creator subdomain monetization. This makes rarelm structurally self-sustaining without dependence on a single revenue channel.rarelm is currently in Validation stage with a functional prototype across 12 core modules, a completed security audit, DPIIT recognition in progress, and an organic waitlist of 200 users acquired with zero paid marketing. Pre-seed fundraising is underway targeting Indian and global angel investors.The long-term vision is to become the world's highest-trust social infrastructure — and ultimately invert into a Social Spatial Computing Platform, making rarelm's final form a verified human presence layer for the spatial web.

Written by the company on its public Startup India profile. Not verified by us.

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