SACHOVA FASHION PRIVATE LIMITED

In their own words

Ruchs is a sustainable fashion brand focused on creating versatile and high-utility garments. The brand is built on the idea of reducing overconsumption in fashion by designing clothes that can be worn in multiple ways. Each product is developed using modular design techniques, allowing a single garment to transform into 3–5 different styles. This helps customers get more value from fewer purchases while also reducing overall waste. The company integrates sustainability across its entire process by using eco-friendly, plant-based fabrics such as bamboo, linen, and sugarcane viscose. Ruchs also follows a digital-first approach by using advanced 3D design tools, which reduces the need for physical sampling and minimizes material wastage. This combination of design innovation and technology makes the business more efficient, cost-effective, and environmentally responsible. Ruchs operates through a direct-to-consumer (D2C) model and aims to build a scalable and impact-driven fashion business. By focusing on value per garment instead of volume, the brand ensures better margins, lower inventory pressure, and strong customer repeat behavior. The vision of Ruchs is to promote a “buy less, use more” culture and contribute towards a more sustainable and responsible fashion ecosystem.

Written by the company on its public Startup India profile. Not verified by us.