Sanofud Nutrition Private Limited

In their own words

Enabling a healthier life through our innovative, high quality and affordable nutraceuticals products with our holistic approach of combining nutrients, plant based and dietary supplement. Health is important concern among growing Indian consumers because of 3Gs - Growing disposable income, Growing young working population and Growing awareness about health. Market Approach & Strategy: The customers look for recommendations from nutritionist, dietitian, medical practitioner, gym instructors and wellness centers where they get a chance to directly interact with experts one-on-one as well as they look for such products on digital media and e-commerce websites. When it comes to purchasing the products, they prefer retails shops and e-commerce websites. This is based on our interactions with our customers and suppliers as well as our contacts with wellness centers and gymnasiums. Through our hybrid models – offline and online. This would include our partnership with retailers, dealers and modern trade pan India, wellness centres, gyms, dietitians, nutritionists, medical prescription and our presence through major e-commerce websites such as amazon, flipkart, paytm and snapdeal as well as our own ecommerce website. The major problem faced by Indians is protein and micronutrients deficient Indian dietary system, which needs to be addressed in terms of readymade solution. This is where our products come handy. Another issue is quality with affordability. Our products are high quality with affordable price for general public. Third issue is the increasing consumption of junk food as a quick meal solution by constantly growing working class (which mainly consists of youngsters) in India due to the lack of time, resulting in deprivation of body nutrition. Therefore, our products (such as energy bars and protein shake along with our other products) can have huge health benefits for such people. Based on market research reports available in public domain as well as our interaction with various other parties such as manufactures, the current market size is between 4 and 6 billion US$ and expected to grow up to 18 billion US$ in the next 5-7 years’ time. Considering huge opportunity and comparatively less competition at present in terms of quality with affordability, our products have the potential to reach a very large customer base in India. We have seen this happening since the time we launched some of our products.

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