SHADOW ETAIL PRIVATE LIMITED

In their own words

Shadow Etail Private Limited is a care-first House of D2C brands focused on solving everyday consumer problems through safe, eco-conscious, and high-utility products across essential life-use categories such as Auto Care and Home Care. The company specializes in developing plant-based, non-lethal, and family-safe alternatives to conventional chemical-driven pest control and maintenance products. Its flagship offerings include herbal rodent repellent sprays, car protection solutions, and all-in-one insect repellent formulations designed to be effective, easy to use, cruelty-free, and priced for mass adoption. Shadow Etail operates a scalable, technology-driven D2C business model with presence across 17 states, supported by 100+ warehouses enabling nationwide fulfilment. The company sells across 7+ major marketplaces including Amazon, Flipkart, Meesho, Blinkit, Zepto, and JioMart, fulfilling over 60,000 orders per month. With 25+ active brands and recognition as a Top Amazon India Seller and one of the fastest-growing D2C brands, the company has demonstrated strong market validation and scalability. Every product launched by the company follows four non-negotiables: ease of use, eco-conscious formulation, safety for families and pets, and affordability. Shadow Etail’s vision is to ensure that every Indian household uses at least one responsibly manufactured product designed to simplify and protect daily life.

Written by the company on its public Startup India profile. Not verified by us.