SHOTON VENTURES PRIVATE LIMITED

In their own words

SarthMandi AgriFinTech Platform, developed by Shoton Ventures Private Limited, is an integrated digital platform designed to streamline and formalize India’s fragmented agricultural commodity trade ecosystem. The platform connects farmers, traders, aggregators, and bulk buyers through a unified trade execution system that enables transparent, secure, and efficient transactions. SarthMandi functions as a complete agri trade operating system, combining marketplace-based price discovery, escrow-enabled payment security, quality certification, logistics coordination, and access to working capital through NBFC partnerships. By embedding escrow at the core of transactions, the platform ensures payment assurance and reduces counterparty risk, addressing one of the most critical inefficiencies in agri trade. � SarthMandi_WorldClass_PitchDeck_2026.pptx The platform is supported by a decentralized agri trade partners network, where local partners facilitate on-ground execution including supplier onboarding, quality inspection, and trade coordination at the district level. This hybrid model of digital infrastructure and physical execution enables rapid scalability across geographies while maintaining operational control and trust at the grassroots level. SarthMandi introduces structured workflows for trade lifecycle management — from listing and buyer discovery to escrow settlement and delivery confirmation — replacing unorganized, phone-based transactions with a traceable and data-driven system. � SarthMandi_WorldClass_PitchDeck_2026.pptx The platform also integrates fintech capabilities such as transaction-backed credit enablement, digital trade records, and risk-managed settlements, enabling formal financial inclusion for agri traders who traditionally lack access to institutional credit. With multiple revenue streams including membership subscriptions, escrow facilitation, logistics services, data intelligence, and financial distribution commissions.

Written by the company on its public Startup India profile. Not verified by us.