SPADENT INDIA PRIVATE LIMITED

In their own words

SPADENT INDIA PVT. LTD. Dr. Nikhil Kaushik INTRODUCTION SPADENT Spadent wants to be globally renowned for its quality and innovative ways of providing oral health services with his portable units and easily accessible service centers. Our vision is everyone having healthy smile. We aim to reach 0.6 million customers with the help of our 50 service centers and 100 portable units in Delhi-NCR by 2023; 3.6 million customers with 300 service centers and 600 portable set-ups in India by 2028 and having global presence by 2029. VISION Healthy smiles MISSION  To provide quality oral health services in all metropolitan cities with our 50 dental clinics and 100 portable set-ups to 0.60 million customers by 2023.  To provide quality oral health services Pan India with our 300 dental clinics and 600 portable set-ups to 3.6 million customers by 2028.  Having our global presence by 2029. CUSTOMER SEGMENTS 6 months to above age group. Every customer having oral health problems will be requiring our services (approx. 60%) EARLY ADOPTERS  Customer suffering from oral diseases.  Customer having busy schedule.  Customer having apprehension for dental offices.  Customer wants to avoid long waiting hours.  MNC’s wants to give perks to their employees.  Health promoting Schools.  Non-Government Organizations working on Oral Health promotion. PROBLEM  Unawareness of oral problems.  Irregular brushing habits.  Changing lifestyle and dietary habits.  Traumatic occlusion.  Absence of regular oral check-up.  Dental pain. EXISTING ALTERNATIVES  Primary health centers.  Community health centers.  Government, private and autonomous hospitals.  Private hospital, clinics and practitioners.  Registered dental practitioners. COMPETITORS  Medident.  Dialdent.  Dental institutes having mobile units. UNIQUE VALUE PROPOSITION Oral care services for :-  Corporates.  Community.  Educational institutes.  Institutionalized/Immobilized customers.  Requiring Home appointments. SOLUTION  Providing quality oral care services at our service centers and your doorstep.  No long waiting hours.  Saving valuable time of the employees and employers leading to increased productivity of Enterprises. KEY METRICS  Customer acceptance.  Follow-up.  Referral. CHANNELS  Brand building.  Aggressive marketing.  Active social media.  Direct and indirect communication.  Walk-in.  Referral. UNFAIR ADVANTAGE  Have experience of 10 years in the same field.  Have treated 10000+ customers during the course. NEW MARKET MARKET SIZE-  176 million customers of medium and high socio-economic status. COST OF ENTRY-  8.54 Cr INR for entry in 10 working sites (Delhi-NCR). LAUNCH TYPE-  We have started with the boot strapping with 3 clinics in Delhi-NCR.  We are ready for Pre-series A funding. SALES SALES MODEL-  Awareness campaign like Social media, Online and offline advertisement, Digital marketing,  Physical camp in corporates, MNC’s, Community and Educational Institutes.  Walk-in.  Referral model.  Existing customers.

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