Srinila Associates And Consultants Private Limited

In their own words

"Our Start up entity is established with objectives of Industrial, Commercial and Educational upliftment where in which we have opted Aviation Industry, Air craft technology and Aerospace Research is our priority sector because through which we can provide gainful employment for large number of technically Qualified youth and Jewelry and Bullion is our second option which will give us standby financial support and Strength Our jewelry showroom Based on the above factors that support the jewelry business we plan to open the jewelry showroom for the classes in a area wherever the demands exist for it Financial feasibility of the project Hence after the finding a scope to extend further business into jewelry we also come up with the financial feasibility to support this project. The cost sales and profitability analysis have been carried out after having done a detailed market research and operation ) CURRENT SCENARIO The jewellery industry seems very confident for a glittering future. Annual global sales of rs 10360 billion rupees are expected to grow comfortably at 5-6% every year reaching almost upto 17500 billion rupees by the year 2020 The taste and preference of people all over the world have evolved and if the jewellery businesses have to survive the fierce competition they need to be very innovative Another interesting trend in the jewellery industry is the growth of branded jewellery,though it accounts for a very small percentage. The following chart shows the growth trends and the upcoming future of branded jewellery • “new money” consumers who wear branded jewelry to show off their newly acquired wealth (in contrast to “old money” consumers, who prefer heirlooms or estate jewelry) • emerging-market consumers, for whom established brands inspire trust and the sense of an upgraded lifestyle—a purchasing factor quoted by 80 percent of our interviewees • young consumers who turn to brands as a means of self-expression and self-realization • People have now started trusting the new brands on account of their trust associated with the parent company so it is very important to make them feel the safety they desire to while purchasing jewelers • The next thing for the jewelers industry that makes them work is their channel of operation. • Different channels have faced various phases of growth, downfall and stagnation • The arrow diagram below shows the future trend that possibly can take place Analyzing the Indian market for our brand • The gems and jewelry sector is a leading contribution to the growth of Indian economy of about 6-7% of our gdp • It had a market size of rs 251000 crores and has the potential to double up or more in the coming 5 years to approximately 500000-530000 crores • The growth in this industry is based on healthy business environment and support of the government relating to this sector • India is a global hub for dealing in diamonds due to its cheap but high skilled labour as well as low costs • India is the worlds largest cutting and polishing center moreover it exports to almost 95% of the worlds diamonds as per gems and jewellery export promotion council(GJEPC) • It is also helping in contributing to foreign exchange earnings and was able to provide US$ 34747million • The gold consumption jumped up by 8% to 662tonnes as compared to 2013 the year which saw a record breaking accumulation of gold overall Hence at present india market as suggested is the most suitable for dealing in gold and diamond jewellery WHY DO WE MAKE A JEWELLERY SHOWROOMS Only 20-25% of the Indian jewelry sector is organized. There is a huge opportunity to be explored in the early stages of this sector. The family oriented businesses in jewelry are unorganized and still rule the market but even they feel the need to change with the current trends Mixed jewelry that is jewelry made of gold and diamond offer more profitability than only gold jewelry as diamonds have the capacity to generate almost 100% profits They latest trend that carries on in the market is designer led fashion jewellery. There also has been a shift from investment related mentality to fashion fads. These are the basic reasons why we support the feasibility of this project"

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