SUPERGRAM TECH PRIVATE LIMITED

In their own words

About: Supergram is a social media platform for short-form videos where audiences make every second count to express, engage, and earn—seamlessly. Our mission is to capture and present the world's creativity, knowledge, and moments that matter—directly from the mobile phone. Supergram enables everyone to be a creator and encourages users to share their passions and personal creative expression through their videos. Problem: • India has over 800 million internet users, primarily comprising Gen Z and young creators. • Current social platforms pose three major problems: 1. Content creation is time-consuming and needs technical skill. 2. Editing tools are complex and not designed for mobile-first users. 3. Lack of local discovery—hard to find nearby creators, people, or businesses. • Discovery is still tied to social graphs or viral trends, limiting organic reach. • No existing platform truly focuses on: 1. Easy content creation 2. Local connection 3. Genuine discovery for the next-gen Indian audience. Solutions: • Easy Video Creation: Intuitive mobile-first editing tools with filters, effects, and soundtrack integration—no advanced skills required. • “Nearby” Discovery: A unique feature that allows users to discover people, creators, and content within their immediate location, encouraging local connections. • AI-Powered Personalisation: Smart recommendation engine tailors user feeds based on behaviour, interests, and geolocation, delivering real-time, relevant content. • Local Relevance Over Virality: Unlike Instagram, YouTube Shorts, or Moj, Supergram prioritises local content and visibility over influencer culture and viral trends. • Inclusive & Scalable: Built to scale from Tier 1 to Tier 3 cities, giving all users an equal platform to create, connect, and earn. • Bridging Key Gaps:

Written by the company on its public Startup India profile. Not verified by us.