SWADMALWA SMRIDDHI PRIVATE LIMITED

In their own words

Swad Malwa Smriddhi Pvt Ltd is a new-age wellness startup inspired by India’s traditional food wisdom. Based in Neemuch, Madhya Pradesh, rooted in the agricultural richness of the Malwa region, we’re creating value through five key verticals—all designed to blend heritage with innovation. First, we will process and package organic herbs, spices, grains, and Ayurvedic formulations using traditional methods without preservatives, helping preserve purity and nutrition. Secondly, we will launch an unique healthy alternative to caffeine-rich tea and coffee —Ayurvedic beverages made from herbs like Tulsi, Ashwagandha, Mulethi etc that will serve as an Immunity booster to the consumers. Thirdly, we will run dehydration units that process seasonal fruits, vegetables, and superfoods into powders, slices, and cubes, that extend shelf life, reduce post-harvest losses, and ensure year-round farmer engagement. Fourth, we’re committed to build juice and salad outlets especially targeting Tier 2 and Tier 3 cities, where we serve fresh, affordable, nutrition-rich food with clear macronutrient labeling and quick-service health meals, including shakes, sprouted salads, and customizable toppings to support urban nutrition transitions. Lastly, our Deshi Paan initiative aims to transform the traditional paan into a wellness Ayurvedic product with functional health benefits —infused with natural herbs to aid digestion, boost immunity, and support metabolism. Our vision aims to establish a globally trusted brand rooted in Indian tradition and the mission is to make Indian wellness more accessible, generate rural jobs, innovate processes and systems to increase farmer incomes, and build a brand that can scale nationally and globally.

Written by the company on its public Startup India profile. Not verified by us.