TARAIBUDDHA KISAN PRODUCER COMPANY LIMITED

In their own words

Tarai Buddha Farmer Producer Company is a farmer- and women-led Farmer Producer Organization based in Farenda, Maharajganj district of Uttar Pradesh. The company works closely with local farmers to revive, conserve, and commercialize the GI-tagged Kalanamak rice, with a special focus on its premium KN-3 variety. Through natural and sustainable farming practices, the FPO aims to protect traditional varieties while ensuring higher and more stable incomes for small and marginal farmers. Alongside farmer engagement, the company actively works with rural women groups to produce traditional, handmade food products using indigenous methods. These products not only preserve local food heritage but also create dignified livelihood opportunities for women. By combining traditional knowledge with modern market access, the organization strengthens rural entrepreneurship and community-led development. Tarai Buddha Farmer Producer Company follows a complete value-chain approach, starting from natural cultivation and primary processing to value addition, branding, and direct sales. Its diversified product range includes Kalanamak rice, lattha, jaggery cubes, jaggery powder, black wheat namkeen, murmure, Kalanamak rice pasta, and popped jowar. All products are developed with a focus on purity, nutrition, and traditional taste. For market outreach, the company has adopted a direct-to-consumer (D2C) model, ensuring transparency and better price realization for producers. Its products are available on major digital and institutional platforms such as Amazon, Flipkart, ONDC, GeM, and Blinkit, with BigBasket currently under pipeline. This multi-channel strategy helps the FPO reach urban and institutional consumers while maintaining strong rural linkages. Key Focus Areas GI-tagged Kalanamak rice value chain (KN-3 variety) Natural and sustainable farming practices Women-led traditional food processing Value addition and product diversification Direct-to-consumer digital market li

Written by the company on its public Startup India profile. Not verified by us.