TERA FRESHZILLA LLP

In their own words

FreshCue, registered under Tera Freshzilla LLP, is a health and wellness startup focused on developing ready-to-blend frozen smoothie packs designed for modern, health-conscious consumers. Our mission is to make healthy, tasty, and easy-to-make smoothies convenient and accessible through pre-measured blends of fruits, herbs, and functional ingredients formulated for specific wellness goals like detox, energy, and skin health. Through our consumer survey, we found that over 50% of people consume smoothies weekly, but the biggest barrier is the time and effort involved in making them. Issues like ingredient wastage, lack of access to variety, and short shelf life further discourage regular consumption. Globally, 45% of fruits and vegetables go to waste, and in India, 18% is lost post-harvest—highlighting the need for a long-shelf-life, no-prep solution. FreshCue addresses this gap with curated smoothie packs that eliminate prep time, reduce food waste, and offer consistent nutrition in just 30 seconds. Our approach is unique as we focus exclusively on functional smoothie blends, developed in-house and manufactured by certified third-party units. We are currently in the early-growth and pre-revenue stage, with product R&D and supply chain setup underway. Revenue will be generated via D2C e-commerce, B2B partnerships with wellness centers and cafés, and exports to health-focused markets. The startup is led by 2 directors, with plans to expand the team and operations across marketing, nutrition, and logistics.

Written by the company on its public Startup India profile. Not verified by us.