THRYFTO MARKETPLACE PRIVATE LIMITED

In their own words

Thryfto is introducing India’s first fully online marketplace for buying and selling used products. As a digital circular economy platform, Thryfto enables individuals to seamlessly buy and sell pre-owned items from the comfort of their homes while addressing the major trust, safety, and convenience challenges associated with traditional classified marketplaces. Existing platforms often require buyers and sellers to coordinate in-person meetings, travel long distances to inspect products, negotiate payments directly, and face uncertainty regarding product quality, hidden damages, fake listings, payment fraud, and scams. Over the years, multiple cybercrime cases linked to online resale platforms have been reported across India, including fake payment confirmations, fraudulent UPI requests, advance payment scams, fake seller listings, and identity based frauds, leading to significant financial losses for users. Public reports and law-enforcement advisories have repeatedly highlighted the growing risks associated with unsecured peer-to-peer transactions on online marketplaces.To solve these issues, Thryfto introduces a secure end-to-end transaction ecosystem featuring escrow based payment protection, doorstep pickup and delivery, return window, product verification support, and buyback initiatives. Instead of buyers and sellers directly exchanging money, payments are securely held by the platform until the buyer receives and verifies the product. Buyers no longer need to meet strangers, travel for inspections, or risk losing money through fraudulent payment requests. If a product is not as described or contains undisclosed issues, it can be returned through the platform, creating a safer and more transparent experience for both parties. By combining trust, convenience, technology, and sustainability, Thryfto extends product life cycles, reduces waste and e-waste generation, promotes affordable access to quality goods, and builds a more reliable circular economy marketplace for India.

Written by the company on its public Startup India profile. Not verified by us.