TRISHNAE APPAREL PRIVATE LIMITED

In their own words

Trishnaé is a technology-enabled fashion brand focused on solving one of the most common yet overlooked problems in apparel: poor fit and lack of personalization. Traditional sizing systems fail to accommodate variations in body proportions, height, and colour preferences, leading to customer dissatisfaction, excessive alterations, and high return rates in online fashion. Trishnaé addresses this gap by combining thoughtful garment design with a personalization-driven digital experience. The brand offers structured silhouettes designed with height inclusivity, adjustable construction elements, and carefully curated colour options suited to different skin undertones. Alongside this, Trishnaé is developing a technology layer that enables customers to receive personalized size and colour recommendations through an intelligent quiz-based system, which will evolve into predictive fit algorithms and virtual try-on capabilities. The startup operates on a direct-to-consumer model and focuses on premium-quality, timeless garments that balance comfort, structure, and versatility. By integrating design innovation with data-driven personalization, Trishnaé aims to improve fit accuracy, reduce returns, and enhance customer confidence in online fashion purchases. Over time, the platform will expand into AI-powered styling recommendations, fit visualization tools, and scalable personalization technology, positioning Trishnaé as a tech-enabled fashion brand serving both Indian and global South Asian markets.

Written by the company on its public Startup India profile. Not verified by us.