VERAKU LIFESTYLE PRIVATE LIMITED

In their own words

Chetan Middha, our founder was distraughtto witness the state of men’s hygiene in India. There was little awareness and barely any solutions. That’s when he created VERAKU, a Jaipur-based brand dedicated to men’s hygiene and grooming. We aim to provide superior quality grooming products for men. Our research faculties allow us to develop carefully-constructed formulas that are just right for your body. Our Vision and Mission Hygiene crosses all boundaries of gender. Our society has long overlooked the value of grooming and hygiene for men. In fact, most men across India are never taught to care for intimate cleanliness and hygiene. They are either oblivious to the need for hygiene or don’t have the right products to maintain it. Often, men end up using their wives’, mothers’, and sisters’ products to clean themselves. Which, of course, is harmful. Veraku is here to change all these notions. We, at Veraku, aim to bring out the best solutions for men’s intimate hygiene. For us, spreading awareness globally about men’s grooming & hygiene and providing them with the best solutions to address these is crucial.

Written by the company on its public Startup India profile. Not verified by us.