VERVANA SERVICES PRIVATE LIMITED

In their own words

Vervana Services Private Limited is a B2B agri-infrastructure and market-access startup working exclusively with Farmer Producer Organisations (FPOs) across India. The company enables FPOs to aggregate, store, and sell storable agricultural commodities strategically, helping farmers avoid distress sales, reduce price volatility, and achieve predictable income. Vervana’s core model combines aggregation, storage, and assured B2B market access as an integrated service. By using storage as a price-stabilisation and timing tool, rather than just physical infrastructure, Vervana helps FPOs decide when to hold and when to sell based on data-backed price intelligence and crop-specific storage SOPs. The platform focuses only on storage-viable crops and aggregates produce across multiple FPOs to create volume, bargaining power, and buyer confidence. Vervana connects FPOs directly with processors, wholesalers, exporters, and Q-commerce buyers, ensuring reliable payments and long-term trade relationships. Operating on an asset-light, service-fee-based B2B model, Vervana leverages partnered storage, digital inventory tracking, quality grading, and selective blockchain traceability for premium crops. The company earns through aggregation fees, storage and inventory management charges, market access success fees, and price-intelligence subscriptions. With a growing FPO ecosystem and rising demand for traceable, standardised agri-supply, Vervana aims to scale to 1,000+ FPOs pan-India and become a market-operating system for storage-backed agricultural trade, improving farmer income stability at scale.

Written by the company on its public Startup India profile. Not verified by us.