WHITE LABEL E-SYSTEMS PRIVATE LIMITED

In their own words

White Label E-Systems Private Limited (WES) is a fintech company providing low-latency electronic trading and affirmation platforms exclusively for Indian banks and financial institutions. We are building India’s next-generation trading infrastructure that blends local innovation with global technology standards to modernize treasury and FX operations. Business Model: WES operates on a B2B PaaS/SaaS model, offering proprietary trading and post-trade products to banks through subscription and managed services. This enables rapid deployment, cost efficiency, and scalability without heavy infrastructure investments. Innovation: Our flagship product, Smart Affirmation, is India’s first browser-based OTC FX trade capture and affirmation platform. It uses a secure Maker-Checker workflow, integrates directly with banks’ back-office systems through APIs, and supports Straight-Through Processing (STP) for faster and more accurate trade validation. We are also developing a regulated Electronic Trading Platform (ETP) to expand secure digital trading access for Indian financial institutions. Employment & Wealth Creation: WES drives high-value employment in product engineering, DevOps, business development, and fintech operations. By helping Indian banks digitize treasury processes, we contribute to technology adoption, operational transparency, and overall growth in India’s financial ecosystem.

Written by the company on its public Startup India profile. Not verified by us.