ZENZONE VENTURES PRIVATE LIMITED

In their own words

Elder began as a spark — a realization that India’s beverage shelves were missing something truly modern, functional, and clean. Rooted in ancient herbal wisdom and reimagined for the contemporary consumer, Elder is building India’s first line of functional sparkling water. We launched with five carefully formulated variants designed to support mood, focus, calm, recovery, and beauty — blending adaptogens, nootropics, and real plant extracts in a refreshing, zero-sugar format. Our mission is to redefine everyday hydration by offering beverages that not only taste great but also provide real functional benefits. Elder is creating a new category in India — functional sparkling water. In a market where beverages tend to prioritize either taste or health, Elder delivers both. We’re not just flavoured water or energy drinks — we’re purpose-driven, naturally flavoured, and adaptogen-powered drinks designed for modern, health-conscious lifestyles. Our formulations include globally recognized ingredients such as L-Theanine, Ashwagandha, Cordyceps, Marine Collagen, and Ginkgo Biloba. All our drinks are zero sugar, under 20 kcal per serving, and completely free of artificial additives. Our objective is to lead the functional beverage revolution in India — with clean ingredients, proven benefits, and bold, refreshing flavours that help consumers hydrate better and live well.

Written by the company on its public Startup India profile. Not verified by us.