AARK WORLD PRIVATE LIMITED

In their own words

Flyrobe, established in 2015, is India's first and largest fashion rental company. Pioneering the rental fashion space, Flyrobe created a robust ecosystem through its network of designers, influencers, and celebrity stylists. The brand identified a significant gap in the Indian market for millennial consumers seeking affordable and trendy fashion options that cater to their aspirational choices and rapidly evolving trends. Flyrobe is committed to promoting environmental sustainability in several ways. Its rental business model ensures that clothing items remain in circulation for an extended period, thus addressing the problem of overproduction in the fashion industry. The company's C2C marketplace allows consumers to lend their unused wardrobe items, which helps to reduce textile waste. Additionally, Flyrobe upcycles garments that have completed their rental life and sells them as pre-loved clothing. By providing sustainable and affordable fashion options directly to their customers' doorsteps, Flyrobe aims to solve the occasion wear wardrobe problems for the masses. The heavy Indian wear category is the brand's most significant rentable asset, as these high-quality items are usually worn only once or twice. The brand has established a robust omnichannel presence with 5 brick and mortar stores and an online presence in 30+ cities. Flyrobe is expanding via the franchise route. The brand has already converted 1.5 million buyers into renters and plans to expand its stores and customer base exponentially. BBC COVERAGE: How is rental fashion kicking off in India?

Written by the company on its public Startup India profile. Not verified by us.