Abrinaldrich Agronic Products Private Limited

In their own words

AbrinAldrich Agronic Products Pvt Ltd was founded in March 2021 by spice and food industry expert as a start-up company focusing on utilizing innovative technology in agricultural Value-added and novel products.We are on the way to set up a farmer producer company (FPC) with high tech Farming mechanism for commercial cultivation of plant spice and leafy herb; the first of its kind in Kerala state.We expedite to set up fermentation process facility with innovative technology, for spice products with novelty to the global market, the first of its kind in India.We Endeavour to integrate the concept of modern agricultural practice by incorporating technology into agriculture and creating more synergies in agriculture, food technology and biotechnology.CONTEXTThe use of turmeric dates back nearly 4000 years to the Vedic culture in IndiaTurmeric rhizome is the only recognized dietary source of Curcuminoids - with well-established anti-inflammatory, antimicrobial, hepatoprotective, anti-carcinogenic and immunomodulatory, memory-enhancing properties.The key nutrients - 75-80%Curcuminoids - in turmeric powder arePoorly absorbed beyond a limit due to restricted bioavailability and are rapidly metabolized for excretion from the body; inability to get a higher concentration of active ingredient to facilitate sustained release and higher absorption.Oral curcumin has low bioavailability due to a combination of first pass metabolism, poor gut absorption, rapid elimination and poor water solubilityTECHNOLOGYTechnology/ Innovation - Technology Combines natural active ingredient boosting technique with delicate processing technique working directly with farmer groups to develop RM supply chain, thereby providing much-needed support for local produceSTERILIZATION, FERMENTATION, QUALITY ASSURANCENATURAL SOLUTION WITHOUT ANY ARTIFICIAL INGREDIENTSFermentation technology Combines natural active ingredient boosting technique with delicate processing techniqueProduction: (a) Sterilizing a mixture obtained by mixing turmeric powder and water; (b) Inoculating and fermentation & (c) Drying the mixture fermented in step (b).THE COMPETITIVE ADVANTAGE OF TECHNOLOGY CONCERNING EXISTING PRODUCTExisting technologies in India concentrate on blending regular Turmeric with other spices like Piperine or Fenugreek to improve bioavailability. Proposed fermentation technology assures enhanced flavor, aroma and better bioavailability of nutrients of finished productsCOMPELLING BENEFITSFermented Turmeric Based Sterile Products with Increased Bioavailable Nutrients, Curcuminoids and Improved Flavor & Aroma Combines natural active ingredient boosting technique with delicate processingFormation of FPC for sustainable, consistent quality raw material availabilityEstablishing an integrated facility for fermentation and value-added processingTECHNOLOGY ATTRACTIVENESS–STRATEGIC, SOCIAL IMPACTED BESIDES COMMERCIALTo provide the opportunity to use India's agro produce, providing benefit to the farming community and will generate foreign exchange earnings.INNOVATION COMPARED WITH EXISTING COMPETITORDirect sourcing of RM from the local farmer groups ( FPC) – ensures shorter supply chain, quicker cycle time and better quality compliance right from the source - shortened process cycles, sterilized finished goods - gives the option to experiment with better RM varieties to boost active ingredient.Introducing a much-needed niche product inHealth, Wellness, Nutra, Food supplement & Sports medicine sectors USP Fermented Turmeric Based Sterile Products with Increased Bioavailable Nutrients, Curcuminoids and Improved Flavor and Aroma.MARKET STRATEGYThe key ingredient in Nutraceuticals and Wellness segments products. B2B (manufacturers) in Nutraceuticals and Wellness segmentsToll manufacturers for Nutraceuticals & Pharmaceutical segmentsIngredient aggregators/producers for the sports medicine sectorOPPORTUNITY – MARKETGlobal Curcumin market Valued at $ 56.2 mil. (2017)CAGR of 9.28% (2018-25). Expected to top $ 114 mil by 2025 with Pharma’s share at $ 62.4 mil. The cosmetics application segment is estimated to reach $ 7.9 Mil., by 2027. The food application segment accounted for $ 21.4 Mil., in 2019; expected to reach $ 52 Mil., by 2027. The global nutraceuticals market expected to be at USD 300 billion by 2022 due to the shift towards dietary supplements and functional foods.CUSTOMER ACQUISITIONInternational marketing channels and Personal Direct contact (based on continuing industry experience)International exhibitions and promotion in relevant periodicals

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