Agri Natural Products Private Limited

In their own words

Honey is a rich source of antioxidants as well as flavonoids that can minimise oxidative stress and other inflammation in the body while protecting against heart disease and cancer. In addition, the product even has antibacterial and antiseptic properties that promote wound healing by providing a moist atmosphere and increasing nutrient supply to the affected region. Owing to these factors, the market for the product has gained momentum for home remedies. Due to the high floral diversity and the availability of a variety of bee forages, the honey industry provides lucrative opportunities for producers to produce a variety of honey flavours such as tulsi, ajwain, eucalyptus, and Jamun. That, along with the increasing popularity of online retail stores in the region, is driving the growth of the India honey market. In addition, the Government of India is offering training programs and advisory and mentoring services to educate farmers on the latest apiculture practices, thereby stimulating the production of honey in the country. The Government of India has introduced the ‘Production of Beekeeping to Increase Crop Yield’ a scheme that helps coordinate training and awareness-raising programs for beekeepers and promotes the establishment of honey processing plants. A wide variety of honey products are presently available in India that are used in the food and beverage, cosmetics, as well as pharmaceutical industries. Scientific evidence of the medicinal use of honey and its rising importance as a quality ingredient in nutraceuticals also serves as a powerful driver for the India honey market. Agri Natural Products (P) Limited processes, packs and markets pure honey under the brand name – “MOLTEN GOLD HONEY”. Molten Gold, a venture initiated by the entity working today on the concept of bringing Natural Honey and related products to the customers, assisting the farming community by improving the honey yield. Vision: To be the market leader in Farm fresh & Natural food products by adopting and practising better business standards through Providing Customer Value, Supporting Farmers, Attending to Employees’ development in all levels. Mission: To be a partner in progress in the development of India by committing our skills and resources and making use of all the available opportunities. The honey market can be bifurcated into multiflora honey, eucalyptus honey, ajwain honey, Sidr honey, and others. Multiflora honey holds the majority of the total market share in India, which is highly fragmented in nature owing to a large number of manufacturers. The entity produces 9 variants of Pure Honey associated with medicinal values – Natural honey – Pure as sublime, Pepper honey – Pure honey infused with extracts of Black Pepper Turmeric honey – Pure Honey infused with extracts of Curcumin, Ginger honey – Pure Honey infused with extracts of Ginger, Cardamom honey – Pure Honey infused with extracts of Cardamom, Mint honey – Pure Honey infused with extracts of Green Mint Leaves, Nutmeg honey – Pure Honey infused with extracts of Nutmeg, Orange Honey – Pure Honey infused with extracts of Orange, Lime-Lemon Honey – Pure Honey infused with extracts of Lime and Lemon The entity procures the Raw honey extracted by beekeepers and then sent for processing at The Honey Processing Plant and finally the processed honey gets packaged with MOLTEN GOLD HONEY brand for its sale to the customers. The distribution channel adopted by the entity encompasses Business to Consumer, General Trade, Modern Trade Facilities, E-Commerce, Business to Business, Food and Beverage, Pharmaceuticals, Cosmetics The India honey market attained a value of INR 17.29 billion in 2020, driven by the increasing popularity of online retail stores. Aided by the rising medicinal use of honey and its rising importance as a quality ingredient, especially in nutraceuticals, the industry is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 10%. The industry is projected to reach INR 30.6 million by 2026. This makes India one of the world's most prominent honey markets, generating intense competition in terms of innovation and quality.

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