ANIMAORBIS PRIVATE LIMITED

In their own words

Purefuli is a brand under Animaorbis private limited, we redefine beauty and personal care by placing skin health and sustainability at the heart of everything we do. Born from the vision of creating products that are safe, ethical, and earth-conscious, Purefuli is not just a brand—it’s a movement toward mindful self-care. We are proud to be the first and only brand in India to infuse prebiotics and probiotics into all our personal care products, helping to maintain a balanced skin microbiome. This natural ecosystem is essential for healthy, resilient skin, and our formulations are scientifically designed to support it without disruption. Every Purefuli product is skin-friendly, pH-balanced, and free from harmful toxins or synthetic chemicals—ensuring your skin gets only what it truly needs. But our care doesn’t stop at skin. At Purefuli, we are deeply committed to the planet. Our brand actively promotes sustainability through plastic waste management campaigns, tree planting initiatives, and eco-education. We stand behind the principles of reduce, reuse, and recycle, creating awareness about responsible consumption in the cosmetic industry and beyond. Our mission is to build a community that celebrates self-love, body positivity, and conscious living. All our products are 100% vegan, cruelty-free, and crafted to nourish not just your body, but your confidence and spirit too.

Written by the company on its public Startup India profile. Not verified by us.