AURAAFIT TECH PRIVATE LIMITED

In their own words

We are original design manufacturers, marketers, retailers, and exporters of footwear, dedicated to redefining comfort through innovation. Our products are built on proprietary comfort-tech insoles engineered to deliver superior cushioning, support, and durability without compromising on aesthetics. Our vision is to build a portfolio of distinctive brands catering to diverse customer segments and lifestyle needs. The first brand will focus on women’s heels, offering a full spectrum of designs including stilettos, pencil heels, platforms, block heels, and wedges. Our heels are designed for women who need to move confidently through their day—without hurting their feet or their pockets—while expressing individuality, elegance, and self-assurance. As we grow, we plan to expand into adjacent product categories such as shoes, sneakers, ballerinas, loafers, and dress shoes for women, followed by men’s and kids’ footwear under existing or new brands. We will also explore other fashion categories such as apparel and accessories, over a period of time, to make our business a one stop fashion hub for our customers. Environmental consciousness lies at the core of our brand ethos. By design, this will be a non-leather, sustainable footwear business. Every product will be crafted to minimize environmental impact while maximizing comfort, longevity, and value. Our distribution strategy spans both online and offline channels, combining our own online (website and app) and offline (stores) channels with select third-party marketplaces and retail partners. We aim to become a trusted name in everyday luxury—where style meets all-day comfort. Ultimately, our goal is to create a fashion label that is for Indians and by Indians, yet globally admired—a brand that can stand as the modern face of Indian design and craftsmanship.

Written by the company on its public Startup India profile. Not verified by us.