AURYAH VASTRAM PRIVATE LIMITED

In their own words

Auryah Vastram Private Limited is an innovation-driven start-up engaged in the design, development, and sale of garments, with a primary focus on ladies’ apparel and a planned expansion into men’s wear in later stages. The company primarily operates through online and e-commerce platforms, supported by selective offline channels, enabling wider reach, scalability, and customer engagement. The company is led by Director Sakshi Alok Gupta, who has professional experience in fashion designing. Leveraging her creative expertise, Auryah Vastram Private Limited develops original and differentiated garment designs aligned with evolving consumer preferences and emerging fashion trends. Innovation Statement: Auryah Vastram Private Limited’s innovation lies in its technology-enabled design-to-delivery model that integrates AI-based trend analysis, demand forecasting, and customer data insights to guide design creation and production planning. The startup follows a limited-batch, demand-driven production approach, which helps reduce over-inventory, minimize wastage, and improve responsiveness to market demand. Auryah Vastram Private Limited also focuses on the gradual adoption of sustainable and eco-friendly fabrics, promoting responsible manufacturing practices in the apparel industry. The company adopts an asset-light and scalable business model using digital sales platforms, data-driven marketing, online customer feedback loops, and optimized inventory management systems, enabling efficient expansion across geographies. Auryah Vastram Private Limited contributes to employment generation by creating opportunities across multiple functions including fashion design, tailoring, manufacturing, quality control, digital marketing, logistics, and customer support. Through its focus on innovation, scalability, sustainable practices, and job creation, Auryah Vastram Private Limited aligns with the objectives of the Startup India initiative and aims to build a sustainable and growth-

Written by the company on its public Startup India profile. Not verified by us.