BAHIARNA PURE CLOTHING LLP

In their own words

In the light of fast fashion contributing significantly to environmental degradation, we encourage you to switch to alternative means of fashion, ones that support sustainability. Our main focus lies in developing a brand that stands for sustainability, conscious fashion, and responsibility towards our natural habitat, the earth, Nature has been taken for granted for far too long and it is time that we as individuals who are well aware of healthy and sustainable fashion choices, make the move. Fast fashion is undoubtedly glamorous and attractive, but the effects of pursuing practices that fast fashion involves are lethal, to say the least. Slow fashion, on the other hand, is a smart, modem choice to make when one wants to live fashion in its truest sense. By wearing ethical, responsible clothing, one gets a longer shelf life of their wardrobe, supports and values the state of environment and health of animals, natural resources, and humans Our process of delivering Jamdani weaved clothing to you starts from sourcing fabrics to finally packing the product for you to receive. Each stage that this process involves, enguifs only sustainable practices that leave almost no impact on the environment. We use 100% handloom woven fabric that is created with pure cotton that is of course, purely organic. At every step in the making of fabric and then the garment, we ensure that we bring a sense of comfort stirred with a fair sense of responsibility towards the environment. But our practice of building a brand that embodies sustainability does not stop just right here. In our packaging, we use muslin cloth envelopes and the handbags that we use are made out of handmade paper, leaving no place for plastics or other toxins to get in our packaging process. We use Tulsi Seed Paper to make our hangtags so that we practice sustainable product making and thus preserve our mother earth. We, as a brand, celebrate women who accept themselves as they are, beautiful in every way.

Written by the company on its public Startup India profile. Not verified by us.