BEATS MEDIA VENTURES PRIVATE LIMITED

In their own words

shop.patnabeats.com is an online merchandise company started with a vision to bring in the Bihari satire in a trendy way. Very first in its class, the company has opened the market with amazing Bihar-centric products and layouts such as Hoodies, T-Shirts, fridge magnets, Mugs, etc. The company promotes Bihari culture and aims to add more related products in the near future. The stereotypical image of Bihar and Bihari that has been formed in the country and the world is not only insulting but is also based on malice and misinformation about this state and its people. This negative image has adversely affected Bihar and Biharis in a big way. This media and merchandise organization is determined to promote the Bihari-ness before the world and contribute whatever it can in redefining and regaining the pride and glory of Bihar. You have to change the perception of people towards a particular group. And you also have to change the mentality of that particular group to make them embrace their identity and not be ashamed of it. Pride kills shame. So soon we saw that in other states where Biharis used to hide their identity were no more ashamed of their identities. These t-shirts are not merely clothes but they served as a symbol of resistance that said that we Biharis are no more going to be bullied for who we are.

Written by the company on its public Startup India profile. Not verified by us.