CABA COLLECTIVE PRIVATE LIMITED

In their own words

ENRJI is an innovative FMCG startup focused on redefining energy consumption by introducing a functional, candy-based caffeine product. By combining scientific formulation with confectionery appeal, ENRJI creates a new category of “functional candy” that delivers instant energy in a compact, affordable, and easy-to-consume format. The company is engaged in the manufacturing, contract production, distribution, and trading of functional confectionery and allied FMCG products. ENRJI operates across the value chain as wholesalers, retailers, distributors, stockists, and suppliers, ensuring wide accessibility through traditional retail channels such as kirana stores and paan shops, as well as modern trade and e-commerce platforms. Built on a scalable FMCG model, ENRJI leverages low unit pricing, high-frequency consumption behavior, and strong distribution networks to drive mass adoption. The business is designed for rapid expansion through product innovation, multiple flavors and variants, and efficient contract manufacturing, enabling scalability with minimal capital investment.

Written by the company on its public Startup India profile. Not verified by us.