Capital Supply

In their own words

Capital Supply a partnership firm was established in the year 2020 by three entrepreneurs majority of them being women. Poultry, which started as a backyard activity in India, has undergone a revolutionary change in the past three decades. India is the third largest producer of eggs and fourth largest producer of poultry meat in the world, producing over 50 billion eggs and about 4.7 billion kg of poultry meat per annum, In India, the average per capita poultry meat consumption is estimated at 4.5 kg against the WHO (World Health Organization) recommendation of 10.50 kg and egg consumption of 66 eggs against world average of 125 eggs. "The present size of the poultry industry put together layer and broiler is estimated at Rs 1,00,000 crore. In India, still around 95 per cent of chicken consumption is of live birds, whereas in the case of developed countries above 90 per cent of consumption is processed chicken. Market has been growing at about 10-12 per cent annually for the last 6-7 years. The bulk market for this segment is of live birds. On the other hand, the market for processed chicken is about Rs 2500 crore, which is hardly 5 per cent of the total poultry meat industry." Poultry meat is the fastest growing component of global meat demand, and India, the world's second largest developing country, is experiencing rapid growth in its poultry sector. In India, poultry sector growth is being driven by rising incomes and a rapidly expanding middle class, together with the emergence of vertically integrated poultry producers that have reduced consumer prices by lowering production and marketing costs. Integrated production, market transition from live birds to chilled and frozen products, and policies that ensure supplies of competitively priced corn and soybeans are keys to future poultry industry growth in India. There are number of small poultry dressing plants in the country. These plants are producing dressed chickens. In addition to these plants, there are five modern integrated poultry processing plants producing dressed chicken, chicken cut parts and other chicken products. These plants will manufacture egg powder and frozen egg-yolk for export. Capital Supply is a partnership firm solely established for the purpose of providing fresh meat to the doorsteps of the consumers. This can be achieved by means of automation in the slaughtering and processing of meat and reach out customers through highly advanced electronic commerce platforms and supply chain facilities

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