CDL VENTURES LLP

In their own words

CDL Ventures LLP, through its consumer brand "WeMaginary", is an early-stage Indian consumer startup building the country's first modular and 3D interactive toys that bring stories alive for children. These 3D interactive educational toys are modular, screen-free, and teach with structured storytelling. The company's flagship product range — '3D Nursery Rhymes' — transforms popular nursery rhymes into immersive physical story worlds that children navigate through a guided groove system, activating lights, sounds, and mechanical interactions at each milestone to make the rhyme come alive. Every WeMaginary product is grounded in established child psychology frameworks and mapped to age-specific developmental milestones, ensuring that every minute of play is also a minute of meaningful growth. WeMaginary is built on a razor-and-blades platform model: a reusable electronic base board (purchased once per age bracket) paired with swappable rhyme world sets, enabling recurring revenue and high customer lifetime value. Primary market research has been conducted across parents, preschool teachers, toy retailers, and distributors, all of whom have validated the concept and confirmed a clear market gap. Vision: To become the most trusted early learning companion in India — transforming everyday play into engaging, interactive, and story-led experiences that shape how children discover, learn, and grow. Mission: To create thoughtfully designed, interactive toys that combine learning and joy — helping children explore, discover, and grow in a world of stories.

Written by the company on its public Startup India profile. Not verified by us.