CLEENIFY PRIVATE LIMITED

In their own words

Cleenify is a technology-driven cleanliness and hygiene services startup building India’s first organized and scalable cleanliness ecosystem. The startup addresses the problem of fragmented, unorganized, and unreliable cleaning and laundry services across households and commercial establishments such as guest houses, hostels, hospitals, clinics, and offices. The sector currently suffers from inconsistent service quality, lack of standard pricing, absence of accountability, and limited use of technology, while service vendors face irregular demand, income instability, and restricted access to modern business tools. Cleenify operates through a dual business model designed to bring structure, efficiency, and scalability to the sector. Under the Cleenify Hub Model, the company establishes centralized processing hubs equipped with modern laundry and hygiene infrastructure. Customer orders are placed through the Cleenify platform, followed by doorstep pickup, processing at Cleenify hubs using standardized washing, ironing, packaging, and hygiene protocols, and timely doorstep delivery with digital tracking and quality assurance. This hub-and-spoke model ensures consistent service quality, faster turnaround time, transparent pricing, and efficient city-level operations while remaining asset-light and scalable. Alongside the hub model, Cleenify also operates an on-demand services platform that connects customers with trained and verified service professionals for home cleaning, deep cleaning, office cleaning, and facility hygiene services. Customers can book services digitally, professionals are assigned based on location and availability, and service execution follows Cleenify’s standard operating procedures with integrated digital payments, feedback, and quality control mechanisms. Through this integrated model, Cleenify is building a trusted platform that benefits both customers and service providers by professionalizing India’s cleanliness secto

Written by the company on its public Startup India profile. Not verified by us.