DE PINK LINGERIE PRIVATE LIMITED

In their own words

Business plan –De Pink Lingerie Pvt Ltd India Presented By –Mr Mahendra Pratap Singh The Pink Lingerie Pvt Ltd presented by Mahendra Pratap Singh ,highly qualified professional having more than 7 years of experience in lingerie industry , have been valued targeting vision into ability , proven ability in setting up new business and establishing profit centers . Worked with domestic brand like Pee Impro Export Pvt Ltd , Kalyani Innerware Pvt Ltd and now with Bodycare creations Pvt Ltd as a progressed in carrier to become a head designer in women’s and men’s lingerie segment . Table Of Contents Executive summary 1) Business description and vision . 2) Definition of the market 3) Product and services 4) Market analysis 5) Competitors 6) Market sales, Prising and Strategy 7) Target market segment 8) Organisation and management structure 9) Infrastructure 10) Legal compliances 11) Finance and costing management 12) Appendix • Company Brochers • Resume of employees • List of business equipment • Copies of pressed articles and advertisements (If available) • Picture of your business location and products (optional) • Information supporting the growth of your industry/products. • Key Business agreements such as lease ,contract etc (optional) EXECUTIVE SUMMARY De Pink is one and only lingerie brand of india , which only targets the odd size according to the Indian body and structure .It is designed in different type of measurement and with unique grading system and technique. It is ready to enter in the Indian market . De Pink is wholly active in offline as well as online segment available all over India . Its head office is in allahabad in the state of Uttar Pradesh. As the fastest growing of Indian population, about 60% people due to their bad food habit ,they are having odd size body structure in innerwear segment . None of the current brand pays much attention towards odd sizes which results in unfulfillness of their needs. To complete that unfullfillness ,De Pink came into existence and it is made for only focusing on odd sizes in innerwear. Along with this we are also trying something innovative to aware people about the rising populatin and afforestation. Using organic and natural fabric we will make high quality innerware products. In this segment De Pink will only use 100% organic and natural fabric like khadi which will also provide employment to craftsmen and will also aware people about the goodness and quality of khadi. De Pink is the one and only brand in world which will use khadi in innerware segment. The purpose behind using khadi as a raw material is to revive the neglected craft , to make people experience the quality and rich history of khadi specially in western countries . OUR BUSINESS De Pink is one and only odd size brand in indian market which only makes lingerie for indian women also according to indian women body structure . It will introduce a whole new techniques and patterns to complete the need of indian females . De Pink also make product of khadi which makes other people aware about Indian khadi quality and its expertise ( khadi fibre make you feel cold in summers where as warm in winters making it a magical fibre) and to give people or craftsmen their occupation and employment . OUR VISION De Pink dream is to fulfill that empty segment where odd size women have to struggle to wear their favouriote one. Due to non availability of their sizes they have to make an adjustment with another one. De Pink provides high quality product with reasonable price and wants to be a reliable ,innovative ,affordable, responsive , creative and customer centric brand .

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