DESITECH TIRUSTORE PRIVATE LIMITED

In their own words

ChargingCable.in is one of India’s fastest-growing D2C power-tech brands, dedicated to delivering premium-quality, BIS-certified fast chargers and cables at honest prices. Established under Desitech Tirustore Pvt. Ltd., the company operates from Odisha and serves customers across India through its own Shopify store, Amazon, Flipkart, and now Blinkit quick-commerce.The brand was co-founded by Shashank Agarwal and Sourav Acharya, each bringing over 11 years of experience in e-commerce, marketing, logistics, and operations. Together, they combine strategic marketing and operational expertise to make reliable, safe, and sustainable charging products accessible to millions of Indians.ChargingCable.in’s core philosophy is “Power You Can Trust.” Every product undergoes stringent multi-device quality control and BIS testing to meet global PD, PPS, and VOOC standards. The company provides a 12-month replacement warranty—the longest in its segment—ensuring peace of mind for every customer.With a customer base of over 4 lakh satisfied users, the brand has established a strong reputation for reliability and service excellence. Its products are crafted with a focus on performance, durability, and sustainability, using eco-friendly corrugated packaging instead of plastic, promoting responsible consumption.From the early days of achieving Top Seller recognition on Snapdeal in 2015 to becoming a Flipkart Gold Seller, ChargingCable.in has built its credibility through consistent service, quality assurance, and customer satisfaction. The company has also received international recognition in China as an emerging Indian startup brand for its innovation and sourcing capabilities.Now, the brand is preparing for its next phase of growth—transitioning from a niche accessories store into a full-fledged power-tech ecosystem, offering smart chargers, cables, travel kits, and future-ready GaN technology products. With Blinkit’s 15-minute delivery model, the company is also entering the quick-commerce revolution, targeting cities like Bengaluru, Mumbai, and Delhi for hyperlocal expansion.As it scales toward a ₹1 crore monthly revenue target, ChargingCable.in continues to focus on customer trust, quality innovation, and sustainable growth. By combining affordability, reliability, and premium performance, it aims to position itself as India’s most trusted power-tech brand—a symbol of speed, safety, and smart energy for the connected generation.

Written by the company on its public Startup India profile. Not verified by us.