DILEEP ESSENTIALS PRIVATE LIMITED

In their own words

Ellementry as a venture is a lifestyle brand of handcrafted products imbibed with culture and adapted to modern sensibilities with a core promise to make your everyday beautiful and elegant. Initially, it started as an e-commerce brand (www.ellementry.com). Still, in the first year itself, it got an encouraging response which helped us in opening nine physical stores (in Delhi, Gurgaon, Jaipur, two in Bengaluru, Hyderabad, two in Mumbai and Goa). By the year 2022, we are also planning to open 20 more stores of Ellementry. Ellementry is connecting people back to their cultural roots. It is bringing joy in the life of people by creating products that perfectly blend form and function and thereby infuse beauty into everyday things in life. It is eliminating the need to choose between form and function in everyday products. Inspiring people to lead a life without any compromise. In fact, we are the first Indian brand that has established a manufacturer to customer relationship. The strength of in-house manufacturing makes us stand out. Since inception, we have created a space that allows local artisans to showcase their talent and flourish. Ellementry is providing full-time employment to more than 4000 men and women. Besides empowering the artisans, we are also trying to revive the dying craft of India, for example, Ellementry is also reviving the dying art of India, for instance, Papier – Mache. Untouched by machines, it is most likely the only art that is purely handmade using sustainable materials like paper, glue and chalk powder. We have opened a Papier-Mache unit in a small' blink and miss' hamlet called Akoda near Jaipur, Rajasthan. Ellementry is also planning to revive the dying art of every Indian state and providing means of survival to Indian artists who do not see a future in passing that art form down to younger generations. Now to sustain this expansion and growth, our focus will be on integrating data and creativity, providing a one-stop, lifestyle home store. After experimenting with our existing materials, future research (conducted by our R&D department) will be on making robust products with cane/bamboo. The company plans to grow further by way of SKU growth, focusing on newer verticals like home furnishings and designer hardware. The future plan is to make Ellementry, the household name of the handcrafted brand. We want to make our presence held in India as well as abroad. We are also venturing into the USA and Japan through their marketplaces; the first global store of Ellementry is scheduled to open in Dubai in 2020. We are planning to grow further by way of SKU growth, focusing on newer verticals like home furnishings and designer hardware.

Written by the company on its public Startup India profile. Not verified by us.