DIRAMA FOODS PRIVATE LIMITED

In their own words

Must Be Nuts is a next-generation healthy snacking brand owned by Dirama Foods Private Limited, focused on transforming the consumption of nuts and seeds from a traditional commodity into a modern, convenient, and flavour-driven product category. The startup aims to bridge the gap between health and taste by offering innovative, globally inspired flavours, functional nutrition blends, and ready-to-consume formats designed for modern consumers. It focuses on delivering products that are nutritious, convenient, and appealing, especially for urban consumers with evolving snacking habits. Through a strong emphasis on product quality, packaging innovation, and consumer-centric design, Must Be Nuts seeks to reposition healthy snacking as an everyday, accessible choice rather than an occasional or functional purchase. The company follows a digital-first approach, leveraging direct-to-consumer channels, e-commerce, and quick commerce platforms to reach customers efficiently and scale operations. With early market validation and growing customer adoption, the startup aims to build a sustainable and scalable business in the healthy snacking segment.

Written by the company on its public Startup India profile. Not verified by us.