DONKEY LIFESTYLE PRIVATE LIMITED

In their own words

DONKEY Lifestyle About the Company: DONKEY is the registered trademark of Donkey Lifestyle Pvt. Ltd under its founders and promoters. Donkey is a premium brand and very popular among the age group of 18 to 45 years. It’s been selling online for the last 3 years on retail platforms like Amazon, Flipkart and our own website, DonkeyOnline.in. Donkey is a fast growing company with 100% growth rate turnover every year. We call ourselves the manufactures of the brand DONKEY and customize our own designs and patterns in 100% mercerized cotton fabric from mills across the country while outsourcing high quality elastic, brand labels, buttons, packaging materials, to create the best quality product for consumers at value for money prices. People love our high quality premium products and order regularly, even enquiring after new patterns and designs for the purpose of gifting or personal use. THE BRAND DONKEY® is a premium innerwear brand for Men. The goal of DONKEY® is to empower customers, by not only helping them look good in their innerwear, but also to feel good in them. The right style and proper fitting of undergarment can put a pep in your step, and set the overall tone of your day. At DONKEY®, our focus is on comfort, fit, and of course, our customers. We offer an array of top of the line styles, sizes and colors, carefully designed by the best minds. THE CONCEPT Today’s man demands everything, from his boy-toys and gadgets to his clothes, to be just as multi faceted and flexible - as him. Riding on the cult of flexi time, we pushed the concept of innerwear a level farther. The brief was - the most comfortable inner wear a guy can wear @ work which should also transform into hip lounge and leisure wear. Funk and Functionality are to be rolled into one essential piece of clothing. Well, that’s Donkey Innerwear for you. Made with immense comfort in mind, Donkey changes a geek’s wardrobe, inside out! 100% pure, mercerized cotton, reinforced seams and cult classic designs - these are just a few of the reasons why every guy should get his own pair. Brand Philosophy Go Anywhere Sorry boys but this is strictly for The Men. This is not for selfie seekers but seekers of the self. For men who don’t always have a plan. Who can pull off a road and follow the dirt track to a place which is nowhere on the map. And who can peel off their chinos without batting an eyelid – not just to show off their boxers– which are instagram worthy – but to take a plunge in a forest pool, or climb a rock. How do they Go Anywhere beyond their comfort zone, you ask? They always take it with them, silly. Ask any man who walks in a perfect pair of boxers.

Written by the company on its public Startup India profile. Not verified by us.