EASY SPIRIT ENTERPRISES PRIVATE LIMITED
Bandra West, Maharashtra
In their own words
Problem: Lack of comfortable & affordable flip flops. The market today is flooded with mass-market flip flop brands (eg. Relaxo, Paragon, Aqualite, VKC) selling basic sheet cut products priced between ₹49-399, which are both uncomfortable and inappropriate for outdoor use. On the other hand, choices of comfortable flip flops are both limited (Crocs & Skechers carrying only a limited selection of 4-6 styles each) and extremely expensive (₹2,999 - ₹4,999), making it unaffordable to most of the consumers. Even as flip flops advance from being exclusively an at-home used footwear type to an everyday lifestyle product (casual wear, after sport, paired with shorts, travel etc), one cannot find a comfortable (cushioned footbed) pair of flip flops under ₹2,000. Opportunity Size: India’s footwear market is estimated at US$ 7.5bn (2019e) with flip flops occupying a 12% share, US$ 900mn. Flip flops have outpaced footwear market growth by 3x over the last three years, growing at 30% YoY, making it the fastest growing footwear category in India. Flip flop demand is estimated to remain strong, expanding by 22% YoY over the next five years growing to the market size of US$2bn by 2024. How are we addressing this problem?: Chups, our private label flip flop brand, is India’s only flip flop brand which offers comfortable flip flops (cushioned footbed) under ₹1,500 (price range ₹499-1,499) addressing a large product gap in the market today. Chups uses several proprietary technologies such as footbeds made of real yoga mats and cooling gel footbeds. Our products are amongst the more comfortable available across the market while still priced under ₹1,499. Additionally, we run India’s only specialty flip flop retail outfit, Flip Flop Hub, offering all types of flip flops under one roof. Flip Flop Hub is present in multiple formats such as stores, kiosks and Shop in Shops in 25 locations across the country.
Written by the company on its public Startup India profile. Not verified by us.
What the record says
- DPIIT recognition number
- DIPP43059
- CIN
- U74999MH2017PTC295551
- Incorporated (MCA)
- 2017
- Registered on Startup India
- 2019
- Self-declared stage
- Prototype
- MCA status
- Active
- Company class
- Private
- Registrar
- RoC-Mumbai I
- Authorised capital
- ₹27,90,000
- Paid-up capital
- ₹26,52,800
Funding signals
We hold evidence classes, not rounds. There is no amount, no date and no valuation here because we do not have them.
- Self-declared on the government form, unverified
Where this is
Locality
Bandra West
Maharashtra
We know the area, Bandra West, but not the address. The pin below covers roughly a kilometre.
Geocode confidence: low
What we do not know
- no website on file
We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A record existing here means a record exists, not that a business is trading.
Is this your company?
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