ECOGLOW ORGANICS LLP

In their own words

Brand Overview – Mavdii Bliss (Ecoglow Organics LLP) Mavdii Bliss is a purpose-driven children’s personal care brand developed by Ecoglow Organics LLP, focused on creating safe, playful, and age-appropriate cosmetic products for children aged 3–16 years. The brand addresses a key gap in the Indian cosmetics market where most products are either adult formulations unsuitable for children or toy-like makeup with questionable safety standards. Mavdii Bliss bridges this gap by offering dermatologically tested, non-toxic, and naturally derived cosmetic formulations specifically designed for young users. The initial product portfolio includes lip tints, blushes, and eyeshadows, formulated using naturally derived ingredients, gentle mineral and plant-based pigments, and food-grade flavors to ensure safety and skin compatibility. All formulations are developed with a “organic-first and safety-first” philosophy, ensuring products are free from parabens, phthalates, talc, formaldehyde donors, microplastics, and synthetic fragrances. The products are designed in compliance with CDSCO Cosmetics Rules, 2020, and include clear patch-test guidance and child-appropriate usage instructions. In addition to safe formulations, the brand focuses on child-safe packaging and sustainability, using BPA-free materials and rounded-edge components, with packaging designed for reuse or refill wherever possible. Through its combination of safe formulations, regulatory compliance, child-centric design, and sustainable packaging, Mavdii Bliss aims to build India’s first dedicated cosmetics brand focused on safe creative expression for children.

Written by the company on its public Startup India profile. Not verified by us.