ELITE MINDSET PRIVATE LIMITED

In their own words

SuperYou is a health-focused food startup that is redefining snacking in India with protein-rich, clean-label, and tasty alternatives to junk food. Built on the philosophy that “science makes snacking smarter,” the brand leverages fermented yeast protein—a sustainable, nutrient-dense source as effective as whey but cleaner and lighter. The startup created India’s first protein wafer, offering 10g protein per serving in indulgent flavors like Chocolate, Strawberry Crème, Peanut Butter, and Cheese. Alongside wafers, SuperYou also offers multigrain baked protein chips (with added fiber, baked not fried) and SuperYou Pro protein powders, making protein accessible in fun, everyday formats. All products are made with FSSAI-approved ingredients, contain no palm oil, no added sugar, and emphasize both taste and nutrition. By combining innovation, health science, and consumer-friendly design, SuperYou aims to solve India’s protein deficiency problem, replace empty-calorie snacks, and promote sustainable eating habits. Our mission: To make protein simple and bring out the best in everyone. Because why settle for good when you’ve got a super within! We are here to make protein fun and accessible to every one in the country Our Brand Proposition: Protein that keeps you HYPED for life

Written by the company on its public Startup India profile. Not verified by us.